WE ARE YOUR LIFESTYLE & FITNESS BRAND

YvY = YOU vs YOURSELF

We are your everyday reminder of what matters most - GROWTH & IMPACT.

Becoming is an ever-evolving lifestyle and relentless pursuit. During this journey we will INSPIRE those near and far. As we accomplish goals we’ve set out to do, pay-it-forward and EMPOWER others. 

15% OFF NEXT PURCHASE when you subscribe to our store!

* indicates required
/ ( mm / dd )

PLEASE NOTE: Due to COVID-19, select orders may be delayed in shipping. Our team is working overtime to produce and ship the top-quality B.I.E. line of products to you, our customers around the world, as quickly as possible.You may experience delays due to the number of orders being processed and extended lead times for shipping so please allow a few days/weeks for orders to be shipped during this extraordinary time.

Thank you in advance—not only for your loyalty to B.I.E., but for your patience!  Our team is with you and your family and hope that our products offer you some inspiration, empowerment and support as we take on this challenge together.